In this section I will document how stakeholders react to the cultural routes I have created.
Index:
- Diamond/Silver route test 1
- Diamond/Silver route test 2
- The Castello route (version 1)
- A non-linear route (Castello district) test 1
- A non-linear route (Castello district) test 2
- A non-linear route (Castello district) test 3
- A non-linear route (Castello district) test 4 with tourism expert
- An advertisment video
Diamond/Silver route test 1:
25/05/2021
Local Francesco Loredan has agreed to try the route (without entering the cultural institution). I was looking for honest feedback and advice in order to create an authentic experience.
Practical suggestions:
If the vessel ends up being an app, there should be a way click on the cultural site of interest and being showcased a picture of it.
An audio description of the historical sites would be useful.
Route suggestions:
- Make sure to pass by the San Giovanni e Paolo church
- Stop in front of the statue of Bartolomeo Colleoni
- To notice the Scuola Grande di San Marco
- Insert the S. Maria dei Miracoli Church and San Giorgio dei Greci
- On the road to S. Zaccaria (Sottoportego Corte Rota) there is a “Chicca”, one of the last forcole makers (where you rest the paddle).
- Other interesting church, Madonna del Orto (appears in another one of my routes).
Limitations:
I was not on site when Francesco took the tour, as a result I was not able to control how accurately he followed the route. Additionally, I may be familiar with the route from the map but have not experimented it myself in the real world resulting in some uncertainty as whether it ticks all the boxes.
Hopefully next time I can test it myself and see if the Diamond route is viable or if it needs changing.
Diamond/Silver route test 2:
20/06/ 2021
I tested the route with a stakeholder (tourist) Shreya Rajesh. We were both in Venice this time. Her input was very precious as it was her first time in Venice. It was a long and strenuous day as i realised that transitioning from a route drawn on a map to the maze-like streets of Venice was harder than I had imagined. Fortunately, although I concluded that I had to redesign this route, I have had some valuable breakthroughs.
For more written and visual documentation for this route click here.
The route
Palazzo Contarini del Bovolo:
Chiesa di San Zaccaria:
Chiesa di San Giorgio dei Greci:
Sotoportego Dei Preti (legend location):
L’Artista Della Barbaria (artisanal masks):
This stop sadly shows how much Venice was hit by the Covid crisis as the shop had recently closed. This was the only artisanal boutique that I could find online in that neighbourhood, which made me panic a little. Fortunately, while walking to the next stop I stumbled upon two other artisan boutiques, which had never appeared online. What they do is beautiful and they are very open to talk about their craft.
Closed artisan New artisan Other new artisan
Palazzo Grimani:
Stakeholder feedback:
In the afternoon I took my stakeholder on the tour, which was a little chaotic as I managed to get lost again.
her feedback to me was, which I had anticipated, that the stops are too spread out from each other and that some of them, although they are private and quiet, are surrounded by tourist routes. Each stop she enjoyed, although she preferred walking in the Castello district (around where the Palazzo Grimani is located) as it felt more peaceful and authentic.
It is actually because of Shreya that I found one of the two new artisan shops as I would have walked passed it without noticing.
Challenges and Breakthroughs:
As mentioned before, it was difficult to reach the stops with the best route possible. I quickly realised that although the stops where not mainstream at all, the paths to reach them were.
Furthermore, there were some logistic issues because sometimes one had to retrace their steps in order to move on to the next location, which I believe to be redundant and counterproductive.
The stops were also too spread out from each other. It would take too much time for a stranger to the city to complete the route.
But thanks to this intervention I now know which specific district I should focus on (Castello) as it is completely away from the beaten track. Not testing the route in the flesh would have made it impossible to get an accurate vision of its content.
In conclusion, the intervention was a failure as the stakeholder was not able to complete the route the way I intended her to, however, it stirred me into a better direction and I became aware of many ways I can improve the project.
The Castello route (version 1)
4/07/2021
Here, once again, my intervention was to have a tourist stakeholder experience the new route I have created. As Shreya only tested version 1, I asked her to test this new version as well (there are 4 in total):
New version:
- The church Santa Maria dei Miracoli
- Legend at the Saint Mark’s Scuola
- The Church San Giovanni e Paolo
- Church San Francesco della Vigna
- Artisans
- Palazzo Grimani
It took us 1:30 to complete it
Stakeholder’s feedback:
Shreya very kindly wrote her feedback down with her own words and in great detail:
- Marble church: beginning the journey here, at the entrance of the church set the tone for something that felt a bit hidden. I imagine most tourists will arrive- as we did- from the square, across the bridge, and then walking around the church to arrive at the entrance. This gave me the opportunity to engage with the facade in its totality. The open window was a quaint treat.
- I liked the architectural history nugget about the bridge that connected the nunnery and the church. I noticed a nice courtyard just as we turned down the narrow path and some nice pink flowers across the canal at the end of the path.
- It was nice to be reminded to turn around to look at the entrance to a Palazzo from Casanova and be reminded of the gift pig being brought to the house across the canal.
- I’ve started to notice the Mary’s with umbrellas everywhere!
- I then don’t remember the walk but it wasn’t too long to get to the next stop. I thought turning the corner that opened up into the square was wonderful.
- Enjoyed the juxtaposition of the grand facade of the scuola with the perspective reliefs and the brick church.
- The church was large and imposing and continued on this monumental scale inside as well.
- I also liked seeing the island across the lagoon. I think it tempted me to prefer the lagoon walk
- The path we took involved crossing the square, past the trees with inviting benches beneath for weary feet.
- From the square to the next stop we walked through a long street passing some shops, churches, and restaurants. It felt like just another busy street but this was part of the variety of this experience.
- The next church with the monastery was a nice addition. I especially liked detour into the monastery with its two courtyards. It reminded me of other monastery’s I’d visited. I liked the history that linked the church to St Marc and his visit- who is such a central figure. It involved a the prophecy that foretold of the riches of Venice. I also enjoyed the architectural history – about the old medieval church and its replacement.
- I linked walking under the building and over the bridge. I noticed a photographer taking pictures of the view of the canal from the bridge. It wasn’t too busy and this reinforced the off the beaten path element to this walk.
- The sottoportego involving the legend about the end of the plague reminded me of the importance of the end of the plague and the devastating impact of the plague in Venice. It was a highly decorated tunnel. It was nice that is was literally a part of the path. The streets were relatively empty so we were easily able to stop inside the tiny tunnel and appreciate the painting, ceiling, and floor.
- The walk felt a little long but I think the things to notice along the way such as the unfinished brick church facade. I also liked the walk itself with crossing bridges, walking the long alley with flowers alongside the supermarket. I think we walked along the canal at some point and I enjoyed that too in contrast to walking across them.
- Walking past the hand painted face mask store and then the bookshop, and then some more stores to end up at the square was also nice because I didn’t feel like I was missing out on the tourist window shopping experience but that I was getting it with a more artisan take.
- The palazzo grimani felt like an especially good choice. It was tucked away so maybe I would not have gone to it unless prompted. I liked that you entered through a courtyard. Enjoyed the juxtaposition of the old and the contemporary even though I can’t say the exhibition made much of an impression. The frescos on the walls and ceilings, the antique statues, and the surrealist fireplaces caught my attention.
- I felt like I had seen a substantial amount in an hour and a half and was very pleased with myself! The variety and the attention to detail and the approach to each spot was especially good.
- I wonder how it would be if the streets were a bit more crowded, I’m not sure we would get it done in an hour and a half then.
- It was also good to note that the grimani tickets were free for students.
- I can’t remember whether the artisan shop had things in a range of price brackets. I wanted to get so many things from the shop but I didn’t pay attention to if there were affordable options I liked.
What went well:
I was pleased to see that Shreya very much enjoyed the experience. She noted that this time the tour was off the beaten track and offering a variety of interesting historical elements and aesthetically pleasing urban landscapes. I think that she could feel that the path was taking her to a more authentic part of the city, which I see as a success.
Unlike my last intervention, I did not get lost or confused at any time during the tour, which made Shreya’s experience way more harmonious and pleasurable.
What I should improve/change:
The stakeholder felt that the walk between the Church of San Francesco della Vigna and the artisans was a little too long, although just as interesting as the rest. Perhaps I could imagine some interactive elements that would keep the tourists entertained and thus less focused on the length of the walk.
She also mentioned that she may have preferred walking along the lagoon from the Church San Giovanni e Paolo to San Francesco della Vigna as I have designed it in version 2 of this route:
It is a beautiful walk by the lagoon, however, I am worried that it gets too hot in the summer as it is completely exposed to the sun. It also extends the route quite a bit. Further interventions must be made in order to get more feedback on the matter.
Challenges:
This intervention ran quite smoothly but what may potentially be worrying is the number of tourists dramatically rising after covid. Indeed, I have already seen a difference since i got here. The Vicinity of the Palazzo Grimani used to be very tranquil but this weekend a wave of people crowded the streets.
Luckily I knew the area quite well before covid so I know that most of it does not get crowded. I just need to keep an eye on the last part of the route, which seems to be more popular.
A non-linear route (Castello district) test 1:
21/07/2021
Introduction:
The aim of this intervention is to see how stakeholders react to how my project has evolved. Indeed, I am no longer trying to create heavily curated and controlled routes, but rather a more free and explorative experience (always in places off the beaten track). I would like to build an app which sends users a notification once they reach a geolocated spot, which contains an interesting piece of information about the city: this may be a historical fact, a legend, an advice to go check out a particular church, artisan shop or museum.
What I want to gain from this:
- How long should the anecdotes be (plan an intervention testing length of text)
- How many spots should be around
- Is the phone distracting from the city
- Are the spots easy to find
- Should I show images?
The Intervention:
My stakeholders were not guided by me but had access to a very abstract map I have created that displays the various points. This gives a general idea of where the historical anecdotes are located (this is a way to encourage tourists to discover less-explored areas while being free to wander down any path).
This is the map my stakeholders had access to. They did not know what sort of information each red dot carries as I would like to keep an element of surprise.
As this intervention aims to mimic the way the app would work, instead of having an instant notification thanks to geolocation, they just had to click on the dot they were closest to to get the piece of information about the city (I was there to tell them whenever they were close to a spot).
I had access to a more detailed map, where I categorised each piece of information. It was a way for to avoid getting lost and missing any red spots.
Documenting the intervention:
Feedback Stakeholder 1:
I tested it first with tourist stakeholder Shreya Rajesh. She had a lot of useful feedback that will help me improve my interventions.
Positive comments:
- She really enjoyed the narrative style of some of the anecdotes, such as those that had a time travel element to them.
- She felt that at the end of the day she had learned new things about the city
- She enjoyed learning about random Venice facts such as how the Venetian language influenced modern Greek.
- Particularly enjoyed discovering a canal route that was not touristy but that contained all the elements that tourists like.
- She found that she started to map the city in her head with more ease because she associating some parts of the city with the anecdotes that she had read.
Possible improvements and suggestions:
Although she enjoyed the random facts about Venice (those that are not tied to a specific visual element of the city), she felt a little uncomfortable stopping to read the anecdote without having to look at anything that was linked to the piece of information on her phone. She suggested that the user should know when the notification will refer to a random fact or to an instant where one needs to stop and observe something specific.
As this specific stakeholder felt a little uncomfortable stopping, she mentioned that an audio version (especially for the random facts) could be quite nice if a visitor is walking alone. I had already thought about an audio version and I like the idea. However, it would not be effective for people that travel in groups, which most tourists do, furthermore, there is something a little off about experiencing a city with your earphones on at all times. Nonetheless, adding audio could definitely be done, but at a later date as an additional feature.
Sometimes, the texts did not make it clear enough as to what structure they were referring to, which could be easily fixed by adding more visual cues. Additionally, she felt that text was a little formal sometimes and not immersive enough.
She suggested a “nudge feature” in case users were struggling to find the right spots with anecdotes and a feature that would disable the notifications one has already read so that the user will not keep receiving the same anecdotes if they retrace their steps.
Challenges:
I found that my stakeholder tended to want to control the experience or to be held by the hand through it. I had to make it clear that the aim of the project was not to deliver a curated and controlled tourist experience but one that promotes individual curiosity and exploration.
Moreover, she had many suggestions (all very helpful) but it would sometimes distract her from the intervention. Next time I will encourage stakeholders to keep most of the comments to the end of the event to avoid the possibility of them experiencing the intervention for what it could be instead of for what it is.
What went well:
- There were no major technical difficulties, which really helped with the smooth running of the intervention.
- The idea that was tested worked as the stakeholder learned about the city and felt rewarded from it.
- Certain descriptions and anecdotes made the stakeholder want to enter cultural institutions that she would not have thought interesting otherwise. This, I consider a big success as it is exactly what the project is trying to promote.
- I discovered a new artisan by accident, which I added to my map. Shreya even bought some paper from them, which is the sort of behaviour I am trying to encourage.
Conclusion:
Overall, this intervention went well, although there is much space for improvement. There are 4 main things that I believe I should take on board, which are:
- Adding visual cues (so that users know exactly what they are reading about)
- Consider an audio version.
- Adding a “disable notification” feature (so that users do not keep receiving the same anecdotes when retracing their steps).
- Making the texts more immersive and a little less formal.
Although Shreya seemed to appreciate the length of the informative texts, in the future, I would like to gather other people’s opinions about it. I would also like to find out if using words is enough or if I should add visual support as well.
Furthermore, although Shreya felt like she had re-discovered the Castello district through the anecdotes, she was already familiar with some of the areas. In order to get a more objective feedback, next time I will take a tourist who is completely unfamiliar to that location.
A non-linear route (Castello district) test 2:
30/07/2021
This intervention is a repetition of the previous one but with a different stakeholder. I made a few improvements following the previous stakeholder’s feedback:
- More visual cues (so that users know exactly what they are looking at)
- Make the text a little less formal and more immersive
Example of Anecdote Before and After:
Before:
“This church and convent were founded in 1254. The structure was originally gothic in style but was replaced in 1534 with the Renaissance church that you see today. Its façade was designed by famous architect Andrea Palladio.
Legend has it that the church was built where Saint Mark had stopped to rest after leaving Aquileia. An angel came to the saint and announced that to honour him a powerful city would be founded in this lagoon. The original Church was built to commemorate this event.
Inside, along with the handsomely decorated chapels, you will be presented with frescoes by Tiepolo and with a painting by Giovanni Bellini, Virgin and Child and Saints, 1507.”
After:
“Here, you should be facing a highly symmetric white façade whose entrance is guarded by two bronze statues.
This church and convent were founded in 1254. The structure was originally gothic in style but was replaced in 1534 with the Renaissance church that you see today. Its façade was designed by famous architect Andrea Palladio.
Legend has it that the church was built where Saint Mark had stopped to rest after leaving Aquileia. An angel came to the saint and announced that to honour him a powerful city would be founded in this lagoon. The original Church was built to commemorate this event.
Inside, along with the handsomely decorated chapels, you will be presented with frescoes by Tiepolo and with a painting by Giovanni Bellini, Virgin and Child and Saints, 1507.”
Feedback Stakeholder 2:
This time, I took tourist Lé Zhèn Lōng around the Castello district, following the same principal as last time: abstract map, and me mimicking that he has received a notification with an anecdote.
Positive comments:
- Information was very interesting and the length of the texts was suitable.
- Many pings (anecdotes) were placed on things that he would have missed otherwise.
- It gave him the opportunity to curate and explore the city in a way he was interested in. (Non linear experience).
Possible improvements and suggestions:
The stakeholder felt that some words that appeared in the anecdotes were a little unaccessible, which could be remedied by adding short definitions. Furthermore, he noticed that dates were not consistent as I used both Roman and regular numbers.
He also suggested to think about what would happen if a user decides not to open the notification. I thought it could be nice to have an archive feature where all the notifications (open and unopened) end up going when the user has reached the geolocated spots.
Finally, the stakeholder advised me to find a suitable method to make it clear that what is offered to the public is my take on Venice and not a universal one to avoid any comments such as: “Why didn’t you include this landmark on your map”?
Challenges:
I had a little moment of confusion as I had planned to make a correction on one of the anecdotes, which had been inspired from the previous intervention. However, I forgot to update it on the map, which meant that the information did not match with the landmark I was aiming to highlight. Luckily, I remembered the correct information and just recounted it to my stakeholder.
At the very beginning of the intervention, the stakeholder was following the map very intently, which meant he was mainly focusing on his phone (something I would like to avoid). This tells me I need to find a way to attract tourists to the authentic areas of Venice, without having them spending all their time looking at a map.
What went well:
The stakeholder read the anecdotes out loud, which help me see whether the texts made sense or if corrections were to be made.
During the experience we met two tourists, which were trying to find information about a place that appears on my map. I decided to test the anecdote with them and it went very well. They liked the idea of my project because hey could not find any website or map to really help them engage with the city culturally. One of them even suggested to create an offline version of the app that people can download before getting to the city, as tourists do not always have access to data.
The two tourists I have encountered, Photograph by Olimpia Loredan
We also met a Venetian that confirmed to me that what I had researched about this particular area was accurate and even gave some additional information about it.
The stakeholder quickly got the concept. He was easier to manage as he did not try to control the experience, unlike my previous stakeholder.
Encouragingly, he could see that this idea could be applied to many other tourist destinations.
Conclusion:
This interventions ran very smoothly. The one that came before definitely helped me improve this version: the anecdotes were clearer, and I was better at explaining the concept.
There are four main things that I am taking away from this intervention:
- How to clarify that the app is my personal take on Venice and not a universal one.
- What happens to notifications that are read and unread
- Find a way to limit the time users’ spend on the phone looking at the map
- Make some of the words used in the anecdotes more accessible
A non-linear route (Castello district) test 3:
31/07/2021
This intervention is a repetition of the two previous ones.
Feedback Stakeholder 3:
This time, the stakeholder Dominique Dehe is not a tourist but what I would refer to as a semi-local. Although she is not a Venice resident, she has a flat in the city and has been staying there regularly for almost 30 years.
Positive comments:
- Very enthusiastic to learn more about a city she is already familiar with
- This idea is easily applicable to other tourist locations
- The idea is easily expandable and many more features can be added later on
Possible improvements and suggestions:
The stakeholder suggested that there should be a “recommended route” option for those who prefer a more structured experience or that simply do not have much time and wish to have the security that they will be seeing things that are worthwhile. Interestingly, I have heard the same thought from a local, which further encouraged me to consider the possibility.
As this stakeholder was very curious, she pointed out a few additional landmarks she thought could be mentioned on the app. These include: a church, a little chapel, an 18th century school of sciences and an equestrian statue on the San Giovanni e Paolo square. I will make sure to research all of these elements and possibly add them to my app.
Similarly to stakeholder 1, she mentioned that an audio version could be an interesting feature to add.
Challenges:
The stakeholder was very curious about some elements that did not appear on my map, which made me a little anxious as I did not want to disappoint her.
Sometimes my map would glitch, which forced me to stop a couple of times to reset it.
What went well:
The stakeholder discovered new things about Venice although she was very familiar with the city, which is very encouraging. It would be lovely if even the locals could experiment with the app to see if they can learn more about their city.
Although she is from an upper demographic, the project appealed to her, which suggests that the app will not only interest the younger generations.
Conclusion:
The intervention went well, both the stakeholder and I had an enjoyable time.
There are 3 main things that I am taking away from this intervention:
- The fact that the project can very well appeal to a wider demographic
- I should reflect more deeply on the “recommended route” option
- Since it was mentioned by 2 stakeholders already, the idea of developing an audio version seems to be solidifying.
A non-linear route (Castello district) test 4 with tourism expert
14/08/2021
This intervention follows the same principle as the previous ones. The only difference is that I have made some of the additions that had been suggested by the previous stakeholder such as adding a description of Equestrian statue of Bartolomeo Colleoni. Moreover, some pictures were attached to a couple of the anecdotes when it seemed that visual aid would be helpful.
Feedback Stakeholder 4:
This time, I took expert Marco Loredan founder of The Venice Experience (a travel agency in Venice). His professional knowledge of the city and his Venetian local view were very valuable.
Positive comments:
The stakeholder enjoyed himself during the intervention and has taken a liking to the project. He thought that the anecdotes were very well written and that they contained some very useful information.
Possible improvements and suggestions:
Some of the anecdotes were a little too long in his opinion. He feels that tourists often have quite a short attention span.
He advised me to add the URLs of the places that can be visited so that the users can directly check relevant informations like opening times or whether they can buy tickets online.
He also suggested a few interesting places I could add to the map:
- The Church of the ospedaletto
- San Giorgio dei Schiavoni Church
- Scuola dei Schiavoni
- Chiesa San Giorgio di Malta
Challenges:
My phone was acting up so it was difficult sometimes to access the map.
The temperature was extremely hot, which compelled us to stop frequently in the shade, slowing down the process.
I noted that there are a few typos in some of the anecdotes that must be rectified.
What went well:
The concept was very well understood by the stakeholder. He learned some new facts, which is very encouraging especially since he works in tourism and already has a lot of knowledge about Venice.
Conclusion:
This is probably the most successful intervention as I was really able to improve the experience thanks to the previous stakeholders’ feedbacks. I felt more confident about my anecdotes and about the places they were attached to.
The main things I am taking away from this intervention:
- Adding URLs
- Consider shortening some of the anecdotes
- Adding the locations he suggested
An advertisment video:
10/08/2021-21/08/2021
I decided that a good way to test my idea digitally would be to create a promotional video, which would be sent out to stakeholders. It is a way to see if the app sparks interest in people, while reaching a wider demographic.
Research:
Since I have never made an advertisement video I went on youtube to study what sort patterns they followed and whether I could find one that fit my idea. There were three main app adverts that stood up to me:
This app is the most similar to my idea as it offers a digital travel guide. It helped me visually structure my own add and showed me how to get the meaning across.
This advert focused on authenticity and real stories, which inspired me.
This advert underlined how much music can create meaning and enhance emotions.
Filming process:
I set out with a friend to film areas of Venice and us walking through them. The idea is to show these under-explored places that I have been navigating and documenting this summer through the experience of two characters that are using this educational “app” (has not been developed yet).
Editing:
I merged the piano music and the natural sounds of the city to create a more authentic impression. Most of the shots are original but I used stock footage for the clips of the plane, train, boat and areal perspective of the city at the beginning of the video.
Designing a logo:
I decided to call the app “Off Z Track”, which I think represents quite well the nature of the project. Then, I started designing a few logo options.
Final Logo:
The Video:
Stakeholders’ feedback:
I created a survey for participants to fill out after watching the video.
The Questions:
- What do you think this advert was advertising?
- Was the unique selling point of the app clear?
- Is this something you would use while travelling?
- Do you think this could enhance the tourist experience?
- Are you familiar with a similar app?
- Additional feedback
Overall thoughts:
I was glad to see that the participants mostly understood what the video was advertising. A few of them had very good descriptions of what the app aims to offer:
- Discovering cities (Venice in particular) with a more authentic / informed look
- An app to assist tourists find hidden and interesting areas of the city they’re visiting
- Hidden parts of Venice that are overlooked in favour of the more popular tourist spots. A chance at showcasing the actual history of Venice through its people instead of just places to tick off a list.
- A mobile app that helps out tourists to see a quieter side of a city which may hold an important and interesting history.
- An app to help tourists discover places in Venice off the beaten track
Most participants agreed that the selling point of the app was clear, that it would enhance the tourist experience and that most of them would use it when travelling.
Constructive criticism:
- Make the app’s use more clear
- I was asked whether there will be a language option, which I think there will if I were to pursue this project after the masters.
- Blue and white writing hard to read/ don’t pause enough to read the text. (Here, I see how the white writing was probably not the best choice, especially paired with the dainty font, however, the video was just meant to give an idea of what the app is about and not really focus on the specific historical information that appeared in the shots).
- It would be good to make it more clear why this app is special, why it is better than the rest.
- Again, I was advised to develop an audio version.
- If it becomes popular it will draw many people in the area, which will become crowded and thus the selling point will become obsolete. (I have been thinking about this from some time, I do not know yet how to avoid this scenario).
- The quality of the video is not perfect, (this is understandable as the production is nowhere near professional).
- It is important to make it clear how the app communicates the information (geolocation or computer vision to recognise palaces). (It was mentioned in the video that we were using geolocation but perhaps it came and went too fast).
Positive comments:
“This feels like an unobtrusive augmented reality service . I hope it is multilingual . Nice work.”
“The video was very clear and it not only made me want to visit Venice, it also made me want to engage more fully with its culture through the app”
“It felt like the adventurous aspect of discovering these gems was very enticing”
“Great idea, should be done for all historical cities”
Expert’s comments:
My game design expert gave a run-down of how to improve the quality of the video and make sure that the essence of the project is well conveyed.
He gave me some technical advice such as how to prevent the text from being wobbly or how to add strategic animation to clarify certain parts.
What I could have done better:
- Better video quality (it was filmed on a phone and the animations were wobbly and sometimes difficult to read
- I could have added some screenshots of the app to solidify the way it works (which I have not designed yet)
- Not having used any stock videos, (I had to add a few for the shots that were too complicated for me to film such as the areal perspectives of Venice).
- Perhaps I should have made it more clear that the app works with geolocation as it is one of the unique selling points of the product.
- I should have added more shots with people such as artisans to highlight authentic connections.